Audience & contextual intelligence
Combine content, keyword, language, geographic and interest signals to reach audiences in relevant environments. Customer and publisher data can inform audience segments and retargeting.
MEDIA & TECHNOLOGY
Reach the right audience.
In the right context.
Our advertising technology connects audience intelligence, programmatic buying and interactive creative. Mesmarek plans, activates and measures campaigns across digital, streaming and community channels.
Discuss your media brief
AGENCY DECK
A closer look
at Mesmarek.
Explore our capabilities, channel expertise, campaign case studies and ways to work together.
View deck (PDF) (opens in a new tab)PDF · 3 MB
Download PowerPointPPTX · 16.1 MB
OUR TECHNOLOGY
Make every part
of the campaign connect.
Mesmarek’s media technology brings audience selection, placement, creative delivery and performance signals into the campaign plan.
Programmatic buying & curation
Activate curated inventory through managed campaigns or private marketplace deals. Control the channel mix, audience, budget pacing and frequency around the campaign objective.
Interactive creative delivery
Bring the idea to life with expandable, swipe, cube and parallax formats, high-impact display and interactive video. Adapt each execution to the placement and audience.
Measurement & quality controls
Use viewability, brand-suitability and invalid-traffic checks alongside engagement and conversion tracking. Campaign reporting guides changes to targeting, creative and investment.
CHANNELS & FORMATS
A media plan built
around the objective.
We select formats for the job they need to do: build awareness, encourage a visit or support a conversion.
Display & rich media
Standard and native placements, interstitials and interactive formats across websites and apps. Creative options can include expandable, swipe and high-impact units.
Brand awareness · Site traffic · EngagementOnline video & connected TV (CTV)
Pre-roll, in-stream video and streaming TV placements, with language and content context considered in the media plan. Companion creative can support the next action.
Reach · Video completion · Brand storytellingDigital audio & community radio
Audio spots, sponsorship opportunities and companion display. Language, station or content selection helps shape where the message is heard.
Awareness · Recall · Repeated exposurePaid social & creator campaigns
Campaign planning and activation, with creator selection and content briefs based on audience fit, language and the campaign idea.
Engagement · Consideration · EnquiriesDigital outdoor & community activations
Digital screens, outdoor placements and event opportunities selected around relevant locations and occasions. We scope the locations, creative production and activation requirements as part of the campaign plan.
Local awareness · Store visits · Community engagementPaid search & commerce
Search and shopping campaigns connected to relevant landing pages or product content. Measurement focuses on the actions that matter to your business.
Enquiries · Purchases · Conversion efficiencyPlacements, formats, language support and minimum buying requirements are confirmed in each proposal.
HOW TO BUY
Campaign management
or curated media access.
The right setup depends on whether you need execution support or already have a media buying platform.
AUDIENCE & CREATIVE
Make the message
relevant to the moment.
Language, content, location and cultural context shape how a message is understood. We build these decisions into the brief.
Audience planning
Language and contextual placements, geographic planning and relevant interests. Where appropriate, customer audiences and retargeting support follow-up activity.
Creative localization
Adapt copy, imagery and calls to action for the intended audience. Transcreation, subtitles, voiceover and language review are included when the scope calls for them.
Cultural and seasonal campaigns
Plan around relevant festivals, seasonal demand and community occasions. Creative suitability and media availability are considered before activation.
MEASUREMENT
Agree the measures.
Explain the decisions.
We define the primary objective before launch and report against it. Findings guide changes to creative, targeting, investment and the landing page.
Awareness
Reach, impressions, viewability and video completion, as relevant to the channel.
Traffic & conversion
Clicks, landing page visits, tracked leads or purchases, and cost per agreed action.
Delivery quality & learning
Frequency, placement quality and invalid traffic reporting where available. Brand-lift studies can be scoped for eligible campaigns.
OUR CASE STUDIES
Strategy in action.
Results in focus.
Selected Mesmarek campaigns showing how audience targeting, creative and media delivery work together.
FOOD & HOSPITALITY
Turning a local offer
into restaurant leads.
- Landing-page-to-lead conversion
- 28.74%
- The objective
- Promote a restaurant’s complimentary mocktail and discount offer to nearby diners, with landing page views and leads as the campaign measures.
- Our approach
- We combined geofencing, food and beverage interest targeting, and contextual placements around relevant food content to connect the offer with its audience.
- Click-through rate
- 0.87%
AUTOMOTIVE
Building attention
for an SUV campaign.
- Video completion rate
- 86%
- The objective
- Promote an SUV to a multicultural audience, with video completion and click-through rate as the primary performance measures.
- Our approach
- We used multicultural audience targeting and video advertising to introduce the vehicle and measured engagement through completed views and clicks.
- Audience reach
- 400K+
- Click-through rate
- 0.73%
- Viewability
- 81.23%
LET’S BUILD WHAT’S NEXT
Let’s plan your
next project.
Tell us what you want to achieve.
We’ll start with the right questions.